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On May 3, 2024, The Zed in Portland, Oregon, hosted an event that transcended musical boundaries and connected artists across cities: VIBE CHECK "CROSS-POLLINATION." Created and produced by Vews Entertainment, this innovative showcase brought together five emerging artists from Portland and paired them with five from Seattle, each representing different genres and energies. The result was a seamless introduction of new music and artists to an eager audience, fostering connections and promoting growth within the music community.

Hosted by Rainezra, a multi-genre singer, songwriter, performer, and producer from Portland with a focus on hip hop and R&B, the event's lineup featured Portland artists Jessz, Wavy Josef, Justice Gbada, and Charlie Hill, each bringing their unique sound and vibrant energy to the stage. From Seattle, Temple Dent, Juliet, Xavien, Cap Wilder, and Fedsoul shared their talent, creating a dynamic mix of performances that captivated attendees. The special guest performance by Dissimilar added an extra layer of excitement to the evening.

The event's mission was clear; bridge the gap between cities for emerging artists, one of the most challenging aspects for those just starting their musical careers. By curating pairings based on similar fanbases, energies, or musical styles, VIBE CHECK "CROSS-POLLINATION" ensured a cohesive experience for the audience, making it easier to appreciate the diverse range of talents.

Local vendors also played a crucial role in the event's success. The Zed, known for its vibrant atmosphere and excellent acoustics, was the perfect venue for this musical celebration. Vendors such as 'Small Shops & What Knot' and Portland Love Clothing added a local flair, while press coverage from Isabelle Quinn Photos and Tone Deff Enterprises ensured that the event's highlights were captured and shared with a broader audience.

A significant highlight of the event was its focus on BIPOC artists, representing a wide age range and specializing in various genres, with a particular emphasis on R&B, hip hop, and soul. This dedication to diversity and representation made the showcase even more impactful, providing a platform for underrepresented voices in the music industry. The event was free and open to all ages, encouraging a diverse crowd to come together and enjoy the performances. This accessibility was a key factor in creating a safe and inclusive space for experiencing new music and making new friends. By bridging the gap between cities and fostering a sense of community among emerging artists, VIBE CHECK "CROSS-POLLINATION" is more than just a showcase; it's a movement. As we look to the future, this event promises to continue its mission of exposing audiences to new music and artists, bringing people together through the universal language of music.

The second installment of VIBE CHECK "CROSS-POLLINATION" is expected to take place in Seattle later this fall, with dates and location to be announced. The anticipation is building as the music community looks forward to another round of groundbreaking performances and cross-city collaborations. For more updates on the upcoming Seattle showcase, stay tuned to VEWS Entertainment official channels and be ready to experience the magic of cross-pollination in the world of music.

Keep up with VEWS Entertainment: Facebook / TikTok / Instagram 

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