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Continuing to ignite what is set to be another record-breaking year, Travis Scott released the official music video for UTOPIA highlight "I KNOW ?" just this past week on Tuesday. Watch the visualizer now below!

The "I KNOW ?" video was co-directed by Travis Scott and celebrated director Dave Meyers, who has collaborated with the hip hop icon on previous acclaimed videos, such as "SICKO MODE" and "STOP TRYING TO BE GOD." The video production co-stars Emily Ratajkowski in her first music video appearance in a decade, alongside Anok Yai and Travis himself. The fan-favorite track and UTOPIA highlight made major noise at the end of 2023 when it hit #1 on the Billboard Rhythmic Radio Airplay, where Travis Scott replaced himself at the summit when it took over the chart's previous number one - his own "MELTDOWN" ft Drake. To date "I KNOW ?" has been streamed more than 440 million times.

In some ways, the future depends on Travis Scott. Never one to follow, the Houston native asserts himself as not only a leader in music, but also in fashion, culture, and beyond. The diamond-certified eight-time GRAMMY Award-nominated artist, designer, style icon, actor, producer, and Cactus Jack record label founder has changed the course of hip-hop with a procession of groundbreaking albums and notable business endeavors. Giving back, Travis launched the Cactus Jack Foundation with a mission to uplift Houston youth through toy drives, scholarship programs to HBCU college students, and fulfilling expenses for education and creative endeavors.

This past weekend, Travis Scott was announced as a performer at the 66th Annual GRAMMY Awards. Airing live on Sunday, February 4 on CBS (and streaming live and on demand on Paramount+), the performance is set to be unforgettable emersion into the world of UTOPIA, taking fans and viewers into Travis' universe in a way that only he can. At the ceremony, Travis is up for "Best Rap Album" for UTOPIA, his 10th acknowledgement at the GRAMMY nominations.

Travis Scott UTOPIA

It comes to no surprise that Travis Scott's UTOPIA has made such an impact. Released on July of last year, his fourth studio album elevated the megastar in every way. The album finds him at the height of his powers as a performer, songwriter, producer, and collaborator proving once again that nobody sounds like Travis. It continues to enshrine him at the culture's foremost sonic innovator. The album held strong at No. 1 on the Billboard Top 200 for four consecutive weeks, it spent seven weeks in the top 5 and more than ten weeks in the top 10. It has garnered over 3.7 billion streams globally to date. Most impressively, it was the highest-selling hip hop album of the year.

Travis Scott's sold out UTOPIA: Circus Maximum Tour continues to trek through North America this winter. The tour has been record-setting in every way: in addition to become the first Hip Hop act to headline and sell-out Los Angele's landmark Sofi Stadium, Travis broke the record for most merchandise sold in one night for multiple cities, including the American Airlines Center in Dallas, Denver's Ball Arena, Los Angeles' Sofi Stadium, and Seattle's Climate Pledge Area. He even performed fan-favorite UTOPIA highlight "FE!N" a record 15 times at Madison Square Garden in New York City. With over 5000,000 tickets sold and more than $80 million grossed to date, the tour has been one of the most buzzed-about of the past year.

UTOPIA is available now at, alongside five unique album covers as a part of vinyl, CD and merchandise box sets.


Wed Jan 24 – Columbus, OH – Schottenstein Center

Sun Jan 28 – Miami, FL– Kaseya Center

Wed Jan 31 – Orlando, FL – Kia Center

 Mon Feb 5 – Louisville, KY – KFC Yum! Center


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