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The 2024 Project Pabst Music Festival: A Portland Tradition

The Project Pabst Music Festival, an annual highlight in Portland, Oregon, returns in 2024 with an exciting lineup of artists, activities, and experiences that celebrate music and the city's unique culture. This beloved event, produced by Superfly and sponsored by Pabst Brewing Company and Stubhub, will take place on July 27 and July 28 between the Morrison Bridge and Salmon Springs Fountain at Waterfront Park in Portland, Oregon.


project pabst portland oregon

A Festival Rooted in Tradition


Since its inception in 2014, Project Pabst has become a fixture in Portland's vibrant music scene. The festival's format, which typically includes performances from 20 bands over two days across two main stages, remains consistent. This year, attendees can expect the same energetic atmosphere and eclectic mix of genres that have defined the festival in previous years.


Pabst Brewing Company, founded in Milwaukee, Wisconsin, in 1844, has a long-standing connection with Portland. The city played a significant role in reviving Pabst Blue Ribbon's popularity in the early 2000s, and Project Pabst serves as a "love letter to Portland," celebrating this special relationship.


Eco-Friendly and Community-Orientated


Project Pabst encourages sustainable transportation options, urging attendees to walk, bike, or skate to the festival. With limited parking available, the event offers a "Park to Walk" program, where participants can park in a designated garage and walk 1.2 miles to the venue. Additionally, valet parking is provided for bikes and skateboards.


The Iconic Project Pabst Unicorn


One of the festival's most memorable symbols is Pepper, the 22-foot-tall unicorn statue with a light-up horny that illuminates in rainbow colors. This whimsical creation is a nod to Portland's mythical reputation as a former "city of unicorns" and has become and iconic centerpiece of the festival.


Engaging Activities and Entertainment


Beyond the live music, Project Pabst offers a variety of engaging activities for attendees:


PBRcade: Emulating the bar atmosphere that Pabst is known for, this area features free pinball machines, arcade games, and local music.


Pabst VANdalism: A communal art piece where festival-goers can use spray paint to decorate a van.


Pabst Wax: A recording booth where attendees can create their own music, which is then cut directly into vinyl.


#NoMoFoMo: Sponsored by Stubhub, this booth offers a live DJ setup and allows attendees to connect with social media to avoid the fear of missing out.


Food and Refreshments


Local food vendors such as Atlas Pizza, Boke Bowl, Fifty Licks Ice Cream, Olympic Provisions, and Slowburger will provide a diverse array of culinary options amongst many other vendors. The festival's commitment to reasonable pricing is evident, with affordable deals on Pabst beverages, making it one of the most accessible festivals financially.


Past Success and Future Expectations


The Project Pabst festival has received immense accolades from fans and critics alike over its ten years of establishment. In its sophomore edition, the festival attracted 15,000 attendees despite scorching temperatures in 2015. Every year marks a new milestone for Project Pabst as they continue to not only boost the local economy but also increase sales of Pabst Blue Ribbon in the Portland market.


As the festival continues to grow, it remains a testament to Pabst Brewing Company's commitment to fostering community and celebrating Portland's rich cultural heritage. The 2024 edition promises to be another unforgettable chapter in the festival's history, bringing together music lovers from across the region for a weekend of exceptional performances an unique experiences.


Mark your calendars for this year's Project Pabst Music Festival, and get ready to immerse yourself in the vibrant spirit of Portland, Oregon.

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