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Lovin' Life Music Fest Expands Lineup with The Beach Boys, Parmalee & Happy Landing

Charlotte, N.C. (March 15, 2024) - The excitement is brewing for the inaugural Lovin' Life Music Fest, presented by Charlotte-based Southern Entertainment, as the festival announces the addition of the iconic band The Beach Boys, country stars Parmalee, and rising indie group Happy Landing to its already star-studded lineup. Scheduled to take place in Uptown Charlotte from May 3-5, 2024, the festival promises an unforgettable musical experience featuring a diverse array of artists across multiple genres and generations.

Lovin' Life Music Fest

“We are thrilled to welcome The Beach Boys, Parmalee, and Happy Landing to the Lovin’ Life Music Fest lineup,” said Bob Durkin, co-founder of Southern Entertainment. “These incredible acts further enhance the dynamic and diverse musical experience that we are proud to offer our festival-goers.”

Joining previously announced headliners such as Post Malone, Stevie Nicks, and Noah Kahan, The Beach Boys bring their legendary surf-rock sound to the festival stage, promising timeless hits and unforgettable performances. Meanwhile country fans will be treated to the high-energy sound of Parmalee, know for their chart-topping hits and electrifying live shows. Rounding out the lineup is Happy Landing, an up-and-coming indie group poised to captivate audiences with their infectious melodies and dynamic stage presence.

The Lovin' Life Music Fest will be held in the vibrant First Ward section of Uptown Charlotte, with festivities centered around First Ward Park. Festival-goers can expect a weekend filled with incredible music, interactive activities, culinary delights, and artisanal crafts, all set against the backdrop of one of North Carolina's most dynamic urban environments.

As anticipation for the festival continues to grow, tickets are in high demand, with multiple tiers already sold out. Today marks the final opportunity for music fans to secure tickets at Lover's sale pricing and take advantage of the convenient payment plan option.

For those looking to immerse themselves in the full festival experience, Lovin' Life Music Fest offers much more than just music. Attendees can explore interactive art installations, indulge in delicious food and beverage from local vendors, shop for unique artisanal goods, and much more. With something for everyone, the festival promises a vibrant atmosphere and unforgettable memories for music lovers of all ages.

Lovin' Life Music Fest Expands Lineup with The Beach Boys, Parmalee & Happy Landing

For the latest information on ticket sales, lineup information, and festival details, visit the official Lovin' Life Music Fest website at Stay connected with the festival by following all their socials below!



Southern Entertainment is a premier event and production company dedicated to delivering exceptional experiences to audiences nationwide. With a track record of over 500 events across the United States, Southern Entertainment is committed to excellence in every aspect of event planning and execution. Learn more at


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